Founder Dan Mckelvey grew up on a small dairy and produce farm in Central, NY. He has always been passionate about proper nutrition through fruits and vegetables. Shortly after moving out west in 2006, Dan first started juicing as part of his diet along with making smoothies. Then while traveling to California on vacations in 2008, he would try local acai shops and that was when he first discovered the Acai Bowl, a bowl of frozen pureed acai berries topped with granola and a variety of fresh fruit and superfoods. It was absolutely love at first bite!

After juicing and making acai bowls for over 10 years, Dan learned more and more about the nutritional benefits and healing powers of whole living plant-based foods/diet.