Category: Business

A Rising Delaware Tech Leader: Johnny McCartin

Delaware Tech Leader: Johnny McCartin

Delaware is known for being a banking mecca, incorporation hub, and wait…  its tech industry? It’s true. Many Internet companies started in Delaware and were often bought out by larger named players. Delaware has one name that is satisfied with remaining in Delaware. That name is Johnny McCartin. Why lead with Johnny by name and not his company? Johnny owns three. XeRo MediaXeRo To Sixty, and EndUserValet

NEVER TELL A STORY FROM THE BEGINNING:  JOHNNY’S THREE COMPANIES

Why three companies?

The three companies are complementary.  It began with XeRo Media in web development projects. XeRo Media’s clients often needed software development, which is where XeRo To Sixty came about. The expansion of IT was yet another value-added service to customers with End User Valet. That is where our remote IT assistance provides as much value to a customer as if they were paying a full-time employee without the high costs of salaries and benefits.

Where did it all begin?

I’ve always been a systematic thinker, which is why I choose the engineering curriculum.  Combining that with my entrepreneurial nature is where XeRo Media began once I was introduced to the Internet. 

What was your introduction to Technology?

In my younger years, the technology we know today was in its infancy. I started with a 56k dial-up and that horrible AOL theme sound. I credit my family for fostering an environment immersed in the latest technologies which is where I was always tasked with setting things up and making them work, from wireless networks, and entertainment systems to CD burners.  I enjoyed it a lot and developed a deep understanding of the latest in technology.

Did you have a mentor?

I did.  John Ganotis took me under his wing. He helped me build my first website. 

Explain your journey into web development.

You could say my journey into web development began in college. That is where I met John. At that time John was doing some very interesting things. Specifically in the webspace.

At that time in college, John was creating niche websites that were tailored predominantly to coupon collector segments such as moms or females. He created a community-based website –  SnagFreeSamples.com. It supplied the user base with coupons. He monetized it with affiliate marketing. 

Where is John now?

We’re still very close friends. He recently  created,  most famously, Pee & See, “The number 1 number 1 app!” (May 2022).

What was your first Internet business experience?

I’ve always liked building and creating value. John’s work intrigued me. I modeled building my own websites after his winning formula of monetizing community-based websites through affiliate marketing. It was super exciting. 

What was your passive income affiliate marketing site?

Mine was AllThingsSuccess.com. I built it on HostGator back around 2010. It was a passion project where I shared uplifting informational content on the different things you needed to achieve success. 

What came of that site?

I still have the domain but after moving from HostGator to the provider we use now at XeRo Media, I lost the content, but you can still find some of the content on the way back machine. I regret not preserving it, but I was beginning to provide web services at a greater margin of income.

Is this where XeRo Media started?

Yes. I realized what I could do for myself; I could do for others.  I decided to use my success and provide website development in Delaware and, of course, anywhere in the world, with a concentration of customers in New Jersey, Maryland, and the Greater Philadelphia area. 

How did XeRo To Sixty come about?

XeRo to Sixty came next as a natural extension of XeRo Media. While XeRo Media expanded our customer base, we started to get more requests for more intricate projects requiring software development.  

Diving into software development from websites is a big step!

True, but I felt if we could do this, we could certainly do that. We expanded the team a bit and started a custom software application division. When it came time to establish that division as its own entity, we emphasized our ability to execute while playing on our name and its unique spelling, XeRo to Sixty.   

How long did it take to launch XeRo to Sixty?

It was five or six years after XeRo Media started. 

What about EndUserValet?

Our third complementary service offering spawned from the thought that when I was setting up my family’s network infrastructure and caring for our home network, we could set up and maintain a customer’s network. It actually came first! I realized there really wasn’t much we couldn’t do to assist in IT support remotely except for having to go on-site and press a button to reboot something, which in most cases can be accomplished by personnel on-site. 

To provide IT support with immediacy at the fraction of the cost of what other businesses charge to send out a system administrator or have someone in-house on payroll was a real win for our clients.

How do XeRo Media, XeRo to Sixty, and EndUserValet complement each other?

Any one of our three businesses would answer the call for a specific service offering and end up supporting that client through another one of the divisions.

ON TECHNOLOGY IN LIFE

Your life is a product of modern technology. 

The technology component of life has changed everything starting with communication. The Internet was a breakthrough. Without the Internet, the communication we know, and love today couldn’t exist the way that it does.  

For example, products like decentralized technology and Web2 platforms like social media would be impossible with the Internet. 

That cuts both ways.

Absolutely. 

I see three important areas of life. One being personal. One being business. One being family. If you can keep them in harmony, you’re good. The Internet made my business possible, but for a time it upset my life balance and my family component in the triangle suffered. 

You’re in balance now.

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Paoletti is incredibly humbled by the success of Choice Remodeling and Restoration, Inc, as the company saw a 20% growth in 2020, a year where many of its key competitors struggled to stay afloat. Paoletti credits this growth to various digital strategies that both he and Dietz implemented as a way to both adapt and thrive during the struggle of last year’s economic environment.

The company’s rapid growth and popularity have even led to them opening a second office space located in Eagleville, PA this past fall. This is most certainly due to Choice’s expertise and confidence in handling commercial and residential storm restoration insurance claims.

Dietz, himself, is very proud of the work Choice has done over the past year. He says that at Choice, they train their team to “know what others don’t” and that is what truly separates them from the competition. Dietz also reveals that they are always in a state of learning, as the majority of the business model is based on insurance work. Many policyholders are naïve as to how to unlevel the playing field when it comes to filing a homeowner or commercial property claim. Choice uses innovation as a way to create smarter and more efficient ways to serve their top clients and they truly have a lot of fun doing it!

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With Dietz stepping into the role of company President, he plans to expand Choice’s footprint and their mission to save communities one home at a time. It is Dietz’s plan to expand the company’s growth even further by opening up additional offices in both Delaware and Pennsylvania hoping to exceed $12 million in the 2021 fiscal year. Dietz comments, “Our time is now. Choice is actively hiring another 25 Choice Project Consultants, hiring more crews to train in our Choice Five Star Installation Process, implementing Choice Quality Control measures, and is declaring 2021 the year that Choice provides world-class customer service to grateful top clients.”

Dietz is creating a successful and diverse corporate culture that makes Choice Remodeling and Restoration worthy of being one of Delaware’s Top 10 Best Places to work. This is a guiding principle of The Choice Way. Dietz is eager to earn the prestigious Reader’s Choice Award for ‘Best Storm Restoration Company” from Delaware Today and recognition from The Delaware Business Times.

To learn more about Steve Dietz visit:

https://www.stevedietz.com/

https://www.linkedin.com/in/stdietz/

https://www.facebook.com/steve.dietz.378

https://www.choiceremodels.com/

 

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